Chick-fil-A and the Homosexual Social Media Dilemma

This sandwich is sexual orientation neutral according to Chik fil A’s Facebook.

My kids like Chick fil A, they like the food and the ice cream that often follows.  I like it too (not in excess, see the More or Less Diet).  The restaurant being closed on Sundays is a little bit of a pain in the ass, but whatever works.

So, their opposition to gays aside; take a look at this disastrous social media venture:

http://www.forbes.com/sites/kashmirhill/2012/07/25/chick-fil-a-has-completely-lost-control-of-its-facebook-page/

Basically, they made an official statement trying to show that they are not discriminatory and they just want to go back to making good food; well, they got 28,856 comments back (at the time that I checked).

That’s tough.

I’ve been in a similar social media situation.  We posted something supportive of one of our organizational and national initiatives and received mixed feedback, some of it very critical.  Some of the PR guys at our higher headquarters, asked us to delete the critical remarks.

Answer:  No.

The deal with social media is that it has got to police itself.  We edit and delete inflammatory, abusive or offensive remarks but not simply remarks in opposition.  Let the crowds sort it out.  If the host gets into censorship then it’s no longer social media, it’s just advertising and people don’t go on your Facebook page just to look at advertising, they go to join the conversation; however useless it is.

So, my hats off to the Chick fil A PR guy for not locking down his page, although I’m sure many non-PR people suggested that he do so.  If someone did pose as teenage girl, Abby Farle; bad move!  Like I said, social media will police itself, and it did!

Nice move on the Peach Shakes though.

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