Maker’s Folly

mark

I try not to comment on trendy topics but this really got my attention.

Maker’s Mark bourbon can’t meet customer demand this year.  What a great deal for the PR guy.  He can do anything with this.  This situation calls for his creative skills to protect the brand and potentially gain some good press about it.

Add water?  Ummm, that’s not exactly what I was thinking.

What a terrible move.  Instead of enjoying customer demand and the press that was generated by the lack of  inventory, Maker’s Mark decided the best course of action was to add water and charge customers the same price for watered down bourbon.

Knob Creek sent T-Shirts to customers during their drought.  Maker’s Mark added water.

Weak.  Probably (I hope) a case of the boss not listening to his PR guy.  Fail.

Read More:

http://www.npr.org/blogs/thesalt/2013/02/11/171732213/less-potent-makers-mark-not-going-down-smooth-in-kentucky

http://www.usatoday.com/story/news/nation/2013/02/11/makers-mark-bourbon/1910773/

 

 

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