Marketing I-95; A mystery to me
I will drive 3 hours in each direction on I-95 every weekend this summer. During the long drive on Sunday night I wonder:
Do billboards work: Pedro seems to be the man, so does JR. I want to visit these places because, according to the billboards, they are really cool. I probably never will.
Another thing on billboards: PR people at local municipalities use them, sometimes a lot. Is it an effective use of money to say to the weary travelers that your town has a lot of hotels? What about the museum? I guess it might work. I’m pretty sure the full size billboard requesting that I don’t litter doesn’t work. In fact, I’m sure it doesn’t.
There is something I don’t know about gas: The gas price differs by $0.20 per gallon from one exit to the next. Why the huge difference? Better yet, if you are the high cost gas station, why advertise? Was that Bill, the clerks, error?
The green lady: Having Starbucks at your exit must bring a ton of traffic. If I were a gas station or fast food place owner, I would lobby for, maybe even subsidize the building of a Starbucks.
Exit Pride: Some exits have their own website. Some are dirty and not inviting. Perhaps local owners should get together and adopt the highway or something. Perhaps they live in India; who knows.
Then again, who knows what factors draw business? Sounds like a good graduate research project.