The Toothpaste Presentation
I just need some toothpaste. There are so many choices. The toothpaste aisle is a dark fluoride forest and I don’t have a map (or fresh breath).
Whitening, Tarter Control, All in One, Mouthwash Combo. ProHealth? I thought they were all pro-health?
Worse yet, there are a different set of choices than last time I had to buy toothpaste. Apparently, 9 of 10 dentists recommend them all.
Why can’t I just find fucking toothpaste? The kind that cleans your teeth.
You can do the same thing at work, when you’re talking. If you don’t plan ahead you can give your audience a confusing menu of ideas clouding their understanding of the point you’re trying to make.
Ask yourself: What’s your brief about? Why is what your talking about an issue and/or what do you want from your audience? What will be solved by getting what you want?
Don’t give your audience too many choices, give them what they need to make the decision and leave. They have other shit to do like choose toothpaste.