Tag Archives: business

Let it or Make it?

WatchandKeys

I’m a pretty laid back guy.  When things need to get done though, I make them happen instead of let them happen.  Yesterday one of my buddies said, “man, things are pretty slow today.”  Things are slow because we are allowing them to be slow.

To make things happen one must:

  • Learn the system and identify slack points and remove them.
  • Meet the people involved, especially decision makers, address their concerns directly and mitigate.
  • Drive the timeline.  When will this step be completed?  What’s next?  Warm up the next step.
  • Congratulate accomplishments.
  • Keep the bosses excited so you can ensure resources and support.
  • Be ready, each ‘thing’ made happened opens up the possibility for another.

If you let things happen you wait for things to come to you.  You avoid pressuring the system, your peers, subordinates or superiors.

It doesn’t matter if you work at McDonalds, Google or the White House.  Stop waiting for someone to hand you a purpose and make things happen, time is running out.

Maker’s Folly

mark

I try not to comment on trendy topics but this really got my attention.

Maker’s Mark bourbon can’t meet customer demand this year.  What a great deal for the PR guy.  He can do anything with this.  This situation calls for his creative skills to protect the brand and potentially gain some good press about it.

Add water?  Ummm, that’s not exactly what I was thinking.

What a terrible move.  Instead of enjoying customer demand and the press that was generated by the lack of  inventory, Maker’s Mark decided the best course of action was to add water and charge customers the same price for watered down bourbon.

Knob Creek sent T-Shirts to customers during their drought.  Maker’s Mark added water.

Weak.  Probably (I hope) a case of the boss not listening to his PR guy.  Fail.

Read More:

http://www.npr.org/blogs/thesalt/2013/02/11/171732213/less-potent-makers-mark-not-going-down-smooth-in-kentucky

http://www.usatoday.com/story/news/nation/2013/02/11/makers-mark-bourbon/1910773/